關于梵境旅游

“梵境旅游”是由中國風景名勝區協會指導下開辦的門戶網站,集電子政務與宣傳推介、在線電子商務為一體的行業共享服務平臺。風景名勝區通過加盟該平臺形成規模效應,同時匯集國際知名網站,提升中國風景名勝區的整體品牌形象和國際市場競爭力,從而地推動風景名勝區工作。

一、“梵境旅游”域名:www.fengjing.com(原iscenes.com.cn繼續有效)

二、“梵境旅游”服務目標

1.“梵境旅游”主要目標

“梵境旅游”在為風景名勝區行業、會員單位和廣大游客提供多方位的電子商務服務基礎上,主要實現以下目標:

¤ 統一中國風景名勝區品牌,形成規模效益、聚集效益和統一品牌效益;

¤ 提升中國風景名勝區在國際的知名度,實現中國風景名勝區的全球營銷;

¤ 利用信息技術為廣大游客和風景名勝區提供便利,提高游客的滿意度。

2. 協會、風景區和游客通過網站可實現的具體目標

協會——掌握風景名勝區行業的信息動態,對風景名勝區的管理、服務以及資源保護等工作進行指導;分析風景名勝區宣傳推介情況、游客構成和游覽情況,指導景區做好流量分析及控制管理。

景區——進行全球宣傳推介,提高風景區的綜合效益;游客——吃、住、行、游、購、娛等的一站式服務;優質的服務和體驗。

Introduction of www.fengjing.com

www.fengjing.com is a portal network hosted by China Landscape & Historic Sites Association. As a service platform that shared by the whole industry, we put on-line government affair, marketing campaign and e-commerce together. Through joining the platform, scenic sites form a scale effect; meanwhile, we attract world-renowned websites to enhance China landscape & historic sites’ overall brand image and competitiveness in the international market, thereby promoting the work of China landscape & historic sites.
Domain Name: www.fengjing.com
Our goals:
¤Main goals:
On the base of providing multi-aspect e-commerce service to the landscape & historic sites industry, members and all tourists, we will achieve main goals as below:
      >Unify the brand of China Landscape & Historic Sites to create scale benefit, aggregation benefit and the benefit of one unified brand;
      >Enhance the international awareness of China Landscape & Historic Sites, and to realize the global marketing of China Landscape & Historic Sites;
      >Facilitate the China Landscape & Historic Sites and improve the satisfaction of tourists by using information technology. ¤Detail goals that association, scenic site and tourist can realize through www.fengjing.com:
      >Association: get the dynamic information of the whole industry, and direct the management, service and resource protection work of the landscape & historic sites; analyze the marketing situation, tourist structure and sight-seeing situation to direct the flux analysis and control management of sites.
      >Scenic sites: promote to the world to raise the general benefit; online video and virtual Beijing office; tourist information management and deep analysis;
      >Tourist: one-stop service with food, hotel, traffic, travel, shopping, entertainment and so on; excellent service and experience.
年赛马会内部资料